LP3I College | Pendidikan & Penempatan Kerja

BIDANG KEAHLIAN

The Smiling Campus LP3I

› Secretary

Marketing Business Communication

Standar Kemampuan

Tujuan khusus Program Marketing Business Communication adalah untuk mencetak tenaga kerja yang ahli yang :

Standar Lulusan

Mampu menjalankan konsep Teknik Sales & Promo, Public Relaions dan Advertising menjadi satu kesatuan yang integral.
Mampu melaksanakan dan mengaplikasikan komunikasi praktis seperti kegiatan MC, Protokoler, Press Release, Press Conference Presentation dan mampu mengkoordinasikan pelaksanaan meeting, conference, teleconference, seminar dan exhibition.
Terampil berkomunikasi dalam Bahasa Inggris secara aktif dan benar guna menunjang aplikasi ilmu yang dipunyai.

Mata Kuliah

The Smiling Campus LP3I

NO	Semester I	SKS
1	Computer for Office 1	2
2	English Conversation 1	4
3	General English 1	4
4	Introduction to Communication	2
5	Introduction to Advertising	2
6	Marketing Communication Principle	2
7	Marketing Principle 1	2
8	Personality Development	2
9	Religion Education	2

	Total SKS	22

NO	Semester II	SKS
1	Consumer Behavior	2
2	English Conversation 2	2
3	General English 1	4
4	Marketing Communication Strategy	2
5	Marketing Principle 2	2
6	Photoshop and Corel Draw	4
7	Presentation Technique	2
8	Sales and Promotion	2

	Total SKS	20

NO	Semester III	SKS
1	Below & above the line strategy	2
2	Business English	4
3	Flash 1	2
4	Internet dan LAN	2
5	Marketing Communication Strategi	2
6	Media Writing Technic	2
7	Modern Media Writing	2
8	Negotiation and Lobby Practice	2
9	Sales and Promotion	2

	Total SKS	20

NO	Semester IV	SKS
1	Advertising Management Activity	2
2	Business Communication	2
3	Competence Examination	2
4	Direct Selling and Personal Selling	2
5	English for Business Administration 2	4
6	Event Management	2
7	Flash 2	2
8	Photoshop	2
9	Psychology & Profession Ethics	2

	Total SKS	20